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Here's my review of Day One: tinyurl.com Here's the BRITE Conference Site: www.briteconference.com

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Creativity and emotion are important parts of the innovation process. So, as part of the BRITE '09 conference on brands, innovation and technology, our host, David Rogers and his colleague, Matt Pavolka, stimulated attendees with a bit of jazz improvisation. Enjoy the video and the montage of the BRITE '09 event!

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P&G - Collaborating with Competitors Mark Peterson, Director of External Business Development, Procter & Gamble The Center on Global Brand Leadership at Columbia Business School hosted the BRITE '08 conference and CMO Summit on branding, innovation, and technology on February 7-8, 2008 at Columbia University in New York City. BRITE is a global series of conferences, workshops and leadership summits on branding, innovation, and technology.

BRITE Conference Peterson Procter Gamble P&G

The Best of BRITE '08 David Rogers, Director, the Center on Global Brand Leadership The Center on Global Brand Leadership at Columbia Business School hosted the BRITE '08 conference and CMO Summit on branding, innovation, and technology on February 7-8, 2008 at Columbia University in New York City. BRITE is a global series of conferences, workshops and leadership summits on branding, innovation, and technology.

BRITE Conference Rogers Center on Global Brand Leadership

David Carroll, maker of the United Breaks Guitars video, riffs spontaneously with David Rogers, Executive Director of the Center on Global Brand Leadership at Columbia Business School at the BRITE Conference 2010. briteconference.com http

#BRITE Brite Conference Dave Carroll

Building Brands with Viral Content Stephen Voltz, Co-founder, Eepybird.com The Center on Global Brand Leadership at Columbia Business School hosted the BRITE '08 conference and CMO Summit on branding, innovation, and technology on February 7-8, 2008 at Columbia University in New York City. BRITE is a global series of conferences, workshops and leadership summits on branding, innovation, and technology.

BRITE Conference Voltz Eepybird.com Viral Content

Product, Brand, Experience - Nike & Sony Marty Homlish, Global Chief Marketing Officer, SAP The Center on Global Brand Leadership at Columbia Business School hosted the BRITE '08 conference and CMO Summit on branding, innovation, and technology on February 7-8, 2008 at Columbia University in New York City. BRITE is a global series of conferences, workshops and leadership summits on branding, innovation, and technology.

BRITE Conference Homlish SAP Nike Sony

Big Think Strategy: On Burping Crickets The Center on Global Brand Leadership at Columbia Business School hosted the BRITE '08 conference and CMO Summit on branding, innovation, and technology on February 7-8, 2008 at Columbia University in New York City. BRITE is a global series of conferences, workshops and leadership summits on branding, innovation, and technology.

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At the BRITE '12 conference, Marc Speichert, chief marketing officer of L'Oreal, discussed how his company is building customer loyalty through strategies that attend to a new path to purchase that includes consideration, evaluation, buying, and advocacy. The BRITE conference on brands, innovation, and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. For more information, visit www.briteconference.com or http

brite speichert

At the BRITE '12 conference, Bob Garfield, host of NPR's On the Media and an editor at AdAge, talks about how the digital revolution dictates an entirely new approach to marketing based not on a brand's manufactured image or positioning, but on its actual relationships. He calls this the "Human Element." The BRITE conference on brands, innovation, and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. For more information, visit www.briteconference.com or http

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Bre Pettis, founder of MakerBot Industries, discusses and demonstrates the world's first open source 3D printer at the BRITE '10 conference. The BRITE '10 conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. Learn more at www.briteconference.com or http

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At the BRITE '12 conference, a diverse group of panelists (below) discussed how to navigate a world in which everyone is a media company. The discussion touched on: how the internet is a village at scale, the value of curating content to be a trusted topical advisory, developing websites for easy content sharing, and being an early tester but late adopter of new web technologies. Panelists: John Mayo-Smith; Executive Vice President, Chief Technology Officer, R/GA Steve Rosenbaum; CEO, Magnify.net and Author of Curation Nation Frederick Townes; Founding CTO, Mashable; Founder of W3 EDGE Prof. Sree Sreenivasan; Columbia University Graduate School of Journalism Matthew Quint, Director, Center on Global Brand Leadership, Columbia Business School [moderator] The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. For more information, visit www.briteconference.com or http

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At the BRITE '12 conference, Professor Zeynep Tufekci of the University of North Carolina discusses how the Internet was used by activists in the Middle East to document corruption and abuse and to coordinate during the Arab Spring uprisings. Techniques that effectively changed public discourse and perceptions about governments in the Middle East provide lessons about how the Internet can affect any organization. The BRITE conference on brands, innovation, and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. For more information, visit www.briteconference.com or http

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At the BRITE '12 conference, Jeff Jarvis (author of "Public Parts") discusses the importance of trust and the value of privacy as a continuum which is crucially important to the future of the Internet. He notes the unintended consequences of Internet regulations that may be created through a fear that we are losing our privacy -- a fear inspired in part by the lack of transparency of marketers and the media. The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. For more information, visit www.briteconference.com or http

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Speaking at the BRITE '09 Conference, Umair Haque, director of the Havas Media Lab, discusses why firms looking to innovate should start by reconceiving the costs and benefits that shape the behavior of their consumers.

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At the BRITE '12 conference, Julie Cottineau, founder of BrandTwist and former VP of brand at Virgin USA, explores five strategies to foster a more agile approach for bringing ideas to market with impact. The BRITE conference on brands, innovation, and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. For more information, visit www.briteconference.com or http

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At the BRITE '12 conference, Google's Abigail Posner talks about how digital innovation in five areas — physical, storytelling, location, visualization, and play — enhances the human experience and offers opportunities for brands to connect deeply and strongly with their current and prospective consumers. The BRITE conference on brands, innovation, and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. For more information, visit www.briteconference.com or http

Abigail Posner Google

David Rogers speaks about his forthcoming book "The Network Is Your Customer" at the BRITE '10 conference. He describes the five core behaviors of networked customers, which form the basis for five strategies that any business can use to thrive in the digital age. David Rogers is host of BRITE and the executive director of Columbia Business School's Center on Global Brand Leadership. The BRITE '10 conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.

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At the BRITE '12 conference, Professor Bernd Schmitt discusses how he has used the insights of positive psychology to craft strategies that companies can use to make happy customers, happy employees, and (ideally) a happy society. For more information on his new book, "Happy Customers Everywhere," (April 2012) please visit: meetschmitt.com The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. briteconference.com http

marketing branding customers

Antonio Lucio, global chief marketing officer of Visa, talks about Visa's journey from traditional marketing to a new model, guided by the principals of social media and the organization's "Audience First" approach -- a response to a changing media and consumption landscape. The BRITE '11 conference on brands, innovation, and technology was hosted by the Center on Global Brand Leadership at Columbia Business School. Learn more at www4.gsb.columbia.edu

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At the BRITE '12 conference, Prof. Oded Netzer (Columbia Business School) discusses his efforts to text mine the internet footprints left by contributors that express consumers' thoughts, beliefs, experiences, and interactions. By "listening" to this data that customers write about their products and their competitors' products, companies can generate market-structure maps and meaningful insights without interviewing a single consumer. The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. briteconference.com http

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Musician Dave Carroll tells the story of how his customer complaint video "United Breaks Guitars" became on online sensation, at the BRITE '10 conference. Carroll shares his music and discusses how United changed its ways, and the lessons for customer service in an age of social media. The BRITE '10 conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. Learn more at www.briteconference.com or http

dave carroll united breaks guitars Columbia Business School BRITE customer service

In his new book, "The Network Is Your Customer," marketing expert David Rogers examines five strategies that any business can use to thrive in the digital age: ACCESS, ENGAGE, CUSTOMIZE, CONNECT, and COLLABORATE. He discusses Apple, IBM, and Ford Motors, among over 100 cases of strategies featured in the book, from every type and size of business -- from shoes to news, and software to healthcare. Find more cases and free tools from the book at www.thenetworkisyourcustomer.com

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