
BMW today reveals first pictures and details of the new 3 Series, the sixth generation of the world's best-selling premium saloon. The 3 Series Saloon is the heart of the BMW brand, responsible for one-fifth of the company's global sales. When the latest incarnation of 3 Series goes on sale next February it will build on the current model's position as the ultimate drivers' car in its sector. But it will also be the most logical business proposition, thanks to new powertrains and additional EfficientDynamics fuel-saving, emissions-reducing technologies. The new BMW 3 Series Saloon is a car of contradictions: larger and more spacious than the model it replaces, but lighter; quicker in many cases, but more fuel-efficient; and more nimble and agile while even safer. There have been big steps forward in style, quality, comfort and specification for only a minimal price increase. A wider choice of trim levels and an extensive personalisation programme will allow 3 Series Saloon buyers to order virtually a bespoke car. Compact BMW saloons have always appealed to the emotions of keen drivers because of their outstanding driving dynamics, but with the advent of the company's EfficientDynamics technologies to reduce fuel consumption and CO2 emissions in the middle of the last decade, they also present a compelling business case. That advantage is set to increase with the introduction of the new BMW 3 Series Saloon. By March 2012, when additional engines have been added to the four <b>...</b>
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