
This is the first part of the rather incendiary keynote speech by Jason Calacanis, founder of Mahalo.com, at the OMMA Hollywood 2009 conference. The keynote's title is "Advertising, Riots, Twitter, Facebook and the Depression," and in it, Calacanis cheers the death of newspapers and "Old Media," and lauds paid search as the "most powerful advertising medium ever created." Not coincidentally, Mahalo is a paid search company. Along the way, Calacanis also trashes social media advertising, showing screenshots of drunken parties to "prove" that all advertising on this platform is unwelcome, intrusive and doomed to die. The keynote was obviously designed to provoke a reaction (more than one conference attendee muttered "linkbait" after listening), and it certainly did that, as every other session after this opened with the panel trying to refute Calacanis' claims. See them here for yourself.
Jason Calacanis
OMMA
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