Under Armour®: "UA is Football"

Under Armour shows the breadth of its Brand on the gridiron, taking you from the lights of Friday nights, to Saturday's Youth football fields and big campuses, all the way up to the big time pro ball on Sundays. NOTE the photo of UA founder, Kevin Plank among the kid shots. According to UA Legend, it was this snapshot from his childhood that Plank and his first "sales reps" used to help illustrate to athletes that there was finally something better: One layer of Under Armour would help regulate your temperature and keep you comfortable, dry and light.
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