- Marketing - Jenny Craig, Oprah's Network, Celebrity Endorsements and Brand Affinity's Ryan Steelberg


This week marks the premiere of This Week in Marketing with hosts Scott MacDonell and Daniel Granger. They are joined in studio by Brand Affinity Technologies' Ryan Steelberg. They discuss Google, dMarc, and new marketing strategies. Plus they ask we will care in 12 months about net neutrality, social media, the resurgence of print media, and the frenzy over the web on your TV. In the Does It Sell? segment they look at commercials for Jenny Craig, Oprah's OWN Network, and the Superbowl Club for Visa. For more information, show notes, and schedules, visit www.thisweekin.com.


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This Week in Marketing - Dr. Fresh, Kraft Mac 'n Cheese, The Ladders, and Seattle's Best Coffee


This week hosts Scott MacDonell and Dan Granger are joined in studio by Puneet "Dr. Fresh" Nanda, the King of Toothbrushes! They discuss how Dr. Fresh took long-standing brands like Binaca and revived them. He also gives an inside look how to break into the corporate marketplace with an independent company. In the "Does it Sell" segment, Scott and Dan look at ads for Seattle's Best Coffee, The Ladders, and Kraft. For more information, show notes, and schedules visit www.thisweekin.com.


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- This Week in Marketing - SEO and Marketing strategies with SEOMOZ. This Week in Marketing #3


This Week Rand Fishkin CEO of SEOMOZ breaks down the future of SEO Marketing and how your company may crumble without it. Dan Granger and Scott MacDonell take your questions, and break down your favorite commercials in "Does it Sell?" Does Samsung,Starbucks and eHarmony have what it takes? Find out in this weeks episode of "ThisWeekin Markerting" For more information, show notes, and schedules visit www.thisweekin.com.


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- This Week in Marketing - How FreeCreditReport.com reinvented the Jingle.This Week In Marketing #4


This week David Muhlenfeld Copyright of the famous "Free Credit Report.com" commercials tells us how he reinvented the Jingle and changed the world of Marketing as we know it. Dan Granger and Scott MacDonell take your questions, and break down your favorite commercials in "Does it Sell?" For more information, show notes, and schedules visit www.thisweekin.com.


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- Marketing - Superbowl Ad Review Special with EXCLUSIVE Kia Ad Premiere!


In Studio this week is David Angelo, CCO of David and Goliath. But even better known for all those awesome Kia commercials. We get the world premiere of KIA's new Superbowl Ad and Scott Skypes in Live from the Superbowl...kinda.For more information, show notes, and schedules visit www.thisweekin.com.


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Effective door hanger advertising


Hosts Scott MacDonell and Daniel Granger sit down with Matt Stoudt of Outcast.net and use their marketing expertise to critique a door hanger advertisement. Watch the full episode here: www.youtube.com Watch this and other great This Week In shows here: www.youtube.com What makes an ad sellable? www.youtube.com How to Market a Product No One is Looking For www.youtube.com


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- Marketing - Reddit and Hipmunk Co-Founder Alexis Ohanian exclusive interview!


This week special guest Alexis Ohanian, Co-Founder of Reddit and Hipmunk joins us to talk marketing and those cute little mascots he gets to make. Plus we review all 61 superbowl ads in 2 mins!


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- Marketing - Amanda MacNaughton, co-founder of CultureJam


LIVE in Studio this week is Co-Founder Amanda MacNaughton of CultureJam the Social online Marketing Site changing the way we promote ourselves and the companies we love.


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- Marketing - Dan Charnas, author of "The Big Payback"


This week Dan Charnas joins Scott and Dan in discussing his book The Big Payback: The History of the Business of Hip Hop. They discuss some of the biggest players in the industry and how it became a multi-million dollar business. The also take a viewer question and in "Does It Sell" they look at popular ads featuring Hip Hop artists and other musicians such as P. Diddy's Ciroc, T-Pain and Toshiba, and Justin Timberlake. For more information, show notes, and schedule visit www.thisweekin.com.


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- Marketing - Bob Yallen, CEO of Intermedia Advertising


This Week, Scott and Dan welcome Bob Yallen, CEO of Intermedia Advertising and pinpoint exactly what it takes to reach an audience on every form of media today. The three then answer audience questions, and ask "Does It Sell?" for three new TV spots. For For more on the episode, and a full catalog of our shows at www.thisweekin.com


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- Marketing - Renee Fraser, CEO of Fraser Communications


CEO of Fraser Communications, Renee Fraser joins Dan and Scott this week for a discussion on what small business can do in today's world to set themselves apart and get ahead with modern marketing tactics. For more on the episode, and a full catalog of our shows at www.thisweekin.com


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- Marketing - Gary Guseinov, CEO and Co-Founder of CyberDefender Corporation


This week, Scott's out of town so it's a one-on-one with CEO and co-founder of CyberDefender Corp, and also the mind behind the MyCleanPC spots, Gary Guseinov. Join the two as they try a new segment with WhichTestWon.com and go over a few decent commercials to give their insights. For more on the episode, and a full catalog of our shows at www.thisweekin.com


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- Marketing - Scott Gerber, founder of Sizzle It!


Dan and Scott focus on the excitement of the sizzle reel this week as they welcome guest Scott Gerber who founded Sizzle It!, a company that focuses on making products, people, and companies look larger than life. The three also go over Which Test Won for this week and check out some new commercials to ask the question: Does it Sell? For more on the episode, and a full catalog of our shows at www.thisweekin.com


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- Marketing - Matt Stoudt, Founder of Outcast.net


This week we're cooking with gas as the duo welcome Matt Stoudt, who created both Bhootan and Fuelcast, only to merge them both into one of the largest gas station networks, Outcast.net. They also go over a few ads and read a special piece of viewer mail. For more on the episode, and a full catalog of our shows at www.thisweekin.com


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- Marketing - James Citron of MoGreet


This week Scott and Dan are joined by James Citron of Mogreet, a new and innovative mobile marketing company. The three discuss tennisround.com in Marketing Rehab, and go over some very interesting commercials.


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- Marketing - Noel Biderman - CEO of AshleyMadison.com


This week Dan and Scott welcome a very controversial guest as Noel Biderman, CEO of AshleyMadison.com joins the conversation. The two ask Noel about the birth of the website, as well as the massive growth that it's currently seeing both financially and in presence. For more on the episode, and a full catalog of our shows at www.thisweekin.com


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- Marketing - Bryan Sullivan of ReachLocal and Kevin Wagner of AAction Appliance


This week, Scott's out so Dan is joined by guest expert Bryan Sullivan of ReachLocal. The two discuss the use of modern marketing tools and help out a small business in Marketing Rehab. This week's small business is AAction Appliance Inc. For more on the episode, and a full catalog of our shows at www.thisweekin.com


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- Marketing - Darren Herman of The Media Kitchen


This week Dan & Scott have Darren Herman of the media monster The Media Kitchen (Kirshenbaum Bond Senecal + Partners). Darren explains how his company works and what people would know from it. Also stopping by is Josh Davis, who owns @Free on Twitter and wants to know the best route in how to build it out. For more on the episode, and a full catalog of our shows at www.thisweekin.com


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- Marketing - Casey Winters of GrubHub


This week, Dan's out of town so Scott runs with the show and interviews guest Casey Winters, the man behind GrubHub.com. Join them as they discuss GrubHub, go over Which Test Won, and take a look at a very confusing ad for Captain Morgan's. For more on the episode, and a full catalog of our shows at www.thisweekin.com


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Selling ExtenZe


Scott MacDonell, Dan Granger and Bob Yallen (CEO of InterMedia Advertising) discuss selling Extenze. Bob Yallen talks about how endorsements played a pivotal role in selling the product. Watch the full episode here: www.youtube.com


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How to Market a Product No One is Looking For


Scott MacDonell, Dan Granger and Bob Yallen (CEO of InterMedia Advertising) discuss selling a product no one is looking for. Scott gives his expertise on the subject and Dan agrees that it could not have been said any better. Watch the full episode here: www.youtube.com


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This Week In Marketing - Ian Siegel of ZipRecruiters.com


This week Dan and Scott are back together again as they welcome Ian Siegel of ZipRicruiters.com. Matthew Ayers from Taste Savings stops by via Skype to ask a question to the team, and they all go over a bunch of hilarious ads from across the country. For more on the episode, and a full catalog of our shows at www.thisweekin.com


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How to Market to an Older Demographic


Dan Michel (CEO of Dakim) talks about how he markets to an older demographic. His company, Dakim, is a Brain Fitness Program that is marketed to older audiences to help prevent dementia and Alzheimer's. He talks about how you must be more personal with an older demographic, especially in an era of technology. Watch the Full Episode Here:


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What is Direct Response?


Scott MacDonell, Dan Granger and Bob Yallen (CEO of InterMedia Advertising) discuss selling direct response. Bob Yallen talks about how he uses direct response and how it has changed over time. Watch the full episode here: www.youtube.com


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Does It Sell?: Immodium AD


Like us on Facebook: www.facebook.com and follow us on Twitter: twitter.com Scott MacDonell and Daniel Granger sit down with Dimitry Ioffe of Visionaire Group and use their marketing expertise to critique an Immodium AD TV ad. Watch the full episode here: www.youtube.com Watch this and other great This Week In shows here: www.youtube.com


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PsychoBabble EP1: Classic Four


Episode One "Classic Four" The Group helps Charles come to grips with the fact he's not a 'ten'.


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PsychoBabble EP2: Better Red Than Dead


Episode Two "Better Red Than Dead" Valenti finally starts dating a girl he really likes. Unfortunately, she's a redhead -- and he's just learned redheads are going extinct!


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Black and Decker Improvised Commercial Part I


Black & Decker took a chance on an unscripted commercial with some very funny results.


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Black and Decker Improvised Commercial Part 2


Black & Decker took a chance on an unscripted commercial with some very funny results.


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Dimitry Ioffe of Visionaire Group, Viral Marketing Pioneer


This week Dan and Scott go viral as they welcome CEO of the Visionaire Group, Dimitry Ioffe. The man is the mind behind The Expendables YouTube viral video, and the new Kung Fu Panda 2 "Skadoosh" campaign. The team also welcome James O'Brien of GolfDemoDirect.com to discuss how to help his current marketing strategy. For more on the episode, and a full catalog of our shows at www.thisweekin.com


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PsychoBabble EP3: Soup to Nuts


Episode Three "Soup To Nuts" The group helps JIM come to terms with his rich, successful, condescending brother who always puts Jim down, humiliating him unmercifully. Jim would love to find a way to get even. The group has a few choice suggestions.


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- Marketing - Dan Michel, marketing wiz behind success stories for Jack in the Box, General Mills, and VISA


This week, Scott and Dan are joined by legend in the world of marketing, Dan Michel, who has success stories from such companies as Jack in the Box, General Mills, and VISA. He's recently created the company Dakim and a useful brain fitness system for the elderly.


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iHateIt Use #5: Giving Him His Space


iHateIt Use #5: Giving Him His Space iHateIt Personal Disapproval Assistant Available on the App Store. Video Credits: Featuring: Kasey Wilson and Scott MacDonell. Directed by Chris Valenti.


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iHateIt Use #23: Getting Your Party Back On Track


iHateIt Use #23: Getting Your Party Back On Track iHateIt Personal Disapproval Assistant Available on the App Store. Video Credits: Featuring: Kasey Wilson, Steve Brewster, and Scott MacDonell. Directed by Chris Valenti.


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PsychoBabble EP4: Are You Sexier Than A Fifth Grader?


Episode Four "Are You Sexier Than A Fifth Grader?" The group help Krissy come to terms about her feelings for one of her fifth graders, or do they?


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PsychoBabble EP5: Gyno Guy


Episode Five "Gyno Guy" Charles has to tell one of his patients he no longer wants to be their gynocologist -- his mother.


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