David Cohen of Universal McCann


Interview at OMMA with David Cohen of Universal McCann. At Universal McCann Interactive, David plays a pivotal role in integrating interactive media into clients overall marketing and media plans. David oversees all digital media strategy, planning, buying, and analysis operations for the New York office. Current client responsibilities include: Microsoft, Johnson & Johnson, Lowe's Home Improvement, Avaya, Wendy's International, Sony Electronics, Black and Decker and Bacardi. David is active in many industry trade organizations and speaks frequently at seminars and lectures for the Advertising Club of New York, the American Association of Advertising Agencies (AAAA), Jupitermedia Corporation and MediaPost Communications. David is on the IAB Agency Advisory Board, the iMediaLearning advisory board and writes a bi-weekly eMarketing strategy column for ClickZ (www.clickz.com), a division of Jupitermedia Corporation.


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Universal McCann's Chief Innovation Officer, Marc Ruxin, Talks Mobile with Google


On February 10, 2011 we hosted Think Mobile, a thought leadership event that brought together mobile industry leaders to discuss all things mobile. Afterwards, we caught up with Universal McCann's Chief Innovation Officer, Marc Ruxin, to learn his thoughts on the future of mobile as well as his favorite mobile trends and mobile apps. Also, if you missed the Think Mobile live stream, be sure to check out the recorded session posted on our YouTube channel.


think mobile google mobile ads mobile mobile marketing marc ruxin

Cubes: Office Tour of IPG Mediabrands


In this episode of Cubes, we tour the worldwide headquarters of IPG Mediabrands, the media holding company responsible for $34 billion in global revenue from advertising agencies such as Universal McCann. IPG's work includes the Geico Gecko and Volkswagen's pint-sized Darth Vader. The IPG headquarters is home to a cutting edge media lab full of "Minority Report"-esque marketing technology, and the office includes a high-tech workspace dubbed "the desk of the future" and a skyway stretching 10 stories above the street that was once used by the Gimbels department story, the building's previous tenant. Follow us on Twitter: twitter.com Check out more episodes of "Cubes": www.youtube.com Produced and directed by Weston Almond Andrew Gauthier


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UM - Wave 6


Covering 62 countries and 43% of the worldwide internet population, Wave 6 -- 'The Business of Social' -- is the most ambitious and sophisticated instalment to date. To find out more, visit www.wave6.co.uk


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Universal McCann presenta Wave 6 "The Business of social"


La agencia Universal McCann ha presentado Wave 6 "The Business of social", la sexta oleada del estudio mundial de usuarios de internet activos que se conectan a la red diariamente a través de cualquier dispositivo. para más información: periodicopublicidad.com


Universal mccann Wave 6 Javier G. Recuenco

Morning Xmas Carols at UM Malaysia


Our Happiness Committee invited carollers in to the office for Christmas!


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The aUMazing Race.mov


The first UM Insperience of 2012, left quite a few with blisters on their feet , bruised egos and runny noses but at the end of the day, sportsmanship won. Cheers to the aUMazing race! Enjoy the trailer , courtesy iMovie from iOS5.1


UM Universal mccann Malaysia The AUMAZING RACE Insperience UM Malaysia

Business TV: Universal McCann on future technologies


More Business tips from Mark Middlemas Managing Partner Integration, Universal McCann. Watch as he demonstrates new interactive technologies in the Next Thing Now Room in their London offices. It's all about the gear that helps their clients to deliver experiences through digital technology -- and it has to be seen to be believed!Don't miss this exciting, upcoming show - see the full length version of this and more shows featuring Mark Middlemas soon at www.yourbusinesschannel.com


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Relansarea Silva 2012


campaign by Friends Advertising media by Universal McCann music by Apparat


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Jay-Z & Alicia Keys - Empire State of Mind (cover)


SFBIG Battle of the Bands 2011 - Lovebutter (Universal McCann)


Lovebutter Universal mccann SFBIG Advertising Media Agency San Francisco Empire State of Mind Jay-Z Alicia Keys

UM - Wave 6 invite


Covering 62 countries and 43% of the worldwide internet population, Wave 6 -- 'The Business of Social' -- is the most ambitious and sophisticated instalment to date. Join us for the launch on 23rd February 2012! www.wave6.co.uk


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Aretha Franklin - Respect (cover)


SFBIG Battle of the Bands 2011 - Lovebutter (Universal McCann)


Lovebutter Universal mccann UM SFBIG Advertising Media Agency San Francisco

Universal McCann Manila - "Next Thing Now" video (1st edit)


Universal McCann Manila launch AVP video presentation [1st edit]


Universal mccann Manila Next Thing Now

Convergence or Collision: Traditional Media Crashed with Emerging Technologies


See more at www.imediaconnection.com We are no longer standing at the crossroads of converging channels. Consumer demand and hardware manufacturers' leaps are causing consoles, Cloud and content are being thrashed together in an unparalleled warp speed that is challenging broadcasters, telcos and agencies alike. Cord-cutting the cable operators, stretched Internet infrastructure and inevitable impacts on agency process and compensation are merely the beginning. Are we truly ready for a sudden impact of addressability across screens and data visualization across devices? Will we finally see time-shifted linear content move into lean-forward and immersive story telling? What is next in terms of measurement, accountability and reporting for brand managers and their advertising agencies? Expect a lively debate about the future from those with their feet firmly on the ground. Steven Feldman, SVP, Group Media Director, Universal McCann Corey Jeffery, VP Client Solutions, Millward Brown Scott Ross, VP Global Audience, Nielsen Moderator: Dean Donaldson, Global Director,MediaMind


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Business Insight - 01 - Building a Brand with Reach - Part 01


BUILDING A BRAND WITH REACH Prashant Kumar CEO of Mediabrands Malaysia Prashant Kumar is currently the CEO of Mediabrands Malaysia, the umbrella company for UM, Initiative, Reprise (search marketing) and Rally (social marketing). Universal MCCann (UM) Malaysia is a thought leader and business partner to such blue-chip clients as Coca-Cola, J&J, F&N, Proton, RHB Bank, Telekom Malaysia, Dutch Lady, Cerebos, MasterCard, and Cathay-Pacific etc. UM is a thrice Grand Prix winner at the Malaysian Media Awards. UM was also voted Agency of the year at Malaysian Media Awards 2010. UM Malaysia was the only media agency in Malaysia to get an A+ rating by RECMA in 2010. Prior to his current role, he headed UM's Communication Planning for Asia-Pacific, driving strategic creativity and helping win new business for the network. Prashant chaired the Malaysian Media Awards 2009 and was the Vice-President of Media Specialists Association in Malaysia for '09-10. He was the first member of Malaysian Media Community to be invited to the coveted Cannes Media Lions jury in 2009. Prashant is an alumnus of St. Stephen's College, Delhi, and the famed MICA, Ahmedabad. He recently completed his Advanced Management Program from Harvard Business School. Live & Inspire Series: Business Insight is brought to you by TM and ACCA Malaysia. Organized by Live & Inspire For more info, please visit www.liveandinspire.com


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Lovebutter- Sweet Child O' Mine


UM's Band Lovebutter performing their first hit, Sweet Child O' Mine by Guns N Roses at SFBig's Battle of the Band. Which they won. First place. That's right.


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Bewegtbildwerbung aus der Sicht von Michael Dunke


In der dmexco Agency Lounge trafen wir Michael Dunke, CEO von Universal McCann Deutschland. Universal McCann ist bekannt für seine Brandingausrichtung. So setzen Werbungtreibende wie Microsoft, L'OREAL, Mastercard, BASF - um nur einige zu nennen - auf eine umfassende Markenkommunikation durch die Frankfurter Agentur. Deshalb wollten wir von Michael Dunke wissen, wie er das Thema Video Advertising für Brandingmaßnahmen einschätzt. Leider hatten wir leichte Probleme mit dem Ton. Wir bitten das zu entschuldigen.


Universal mccann Michael Dunke Bewegtbildwerbung Online Marketing Branding

Viewability Panel - IAB Ad Ops Summit 2011


David Cohen, UM; Dan Murphy, Univision and IAB Ad Ops Council Co-Chair, Julian Zilberbrand, Starcom MediaVest Group, and moderator George Ivie, Media Rating Council explore viewability standards, and debate viewable impressions at IAB Ad Ops Summit 2011.


David Cohen Universal mccann Dan Murphy Univision Julian Zilberbrand Starcom George Ivie Media Rating Council IAB Ad Ops IAB Ad Operations IAB Ad Ops Summit Ad Ops Ad Operations Marketing Branding Online Advertising

Young Audiences New York 2012 Children's Arts Award Benefit - Recap Video by Arts Institute Students


On March 12, 2012, Young Audiences New York honored Jacki Kelley (Global CEO, Universal McCann), Amanda Richman (President, Digital, MediaVest) and Lea Thompson (Actress and Arts Advocate) at a special ceremony held at Cipriani Wall Street in NYC. Students from Arts Institute of Manhattan were on hand to film the event. To find out more about Young Audiences New York and how you can help bring arts education to the students of New York, visit www.yaNY.org


Young Audiences New York 2012 Children's Arts Award Education Jacki Kelley Amanda Richman Lea Thompson Cipriani Institute Manhattan Student