You're in charge of a serious chunk of your client's media spend. They've entrusted you with their brand, and they're counting on you to reach a specific audience by sponsoring the right content. All you need to do is make sure your media buy lines up with their objectives. But in the free-for-all of online video, that's no small task. Because when you buy print or TV, you get specific metrics and data and targeting info so you and your client both know where those ad dollars go. But unless you're buying online video at one of the major networks, you have no way of knowing if that spend matches up with your objectives, or where it runs. So maybe you try buying from a network. But the problem is, you can only see the publishers you're buying from, not their content. And THAT can get you in some hot water. If you were just spending a little money on a few videos, you'd just take the time to preview what you're sponsoring, but since you're buying at scale, that doesn't make sense. Epipheo Studios shows you how Affine gives you a clear picture of exactly what videos you're buying into so you know your spend lines up with your client's objectives. To learn more, visit www.affine.tv
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