
Andrew LUND, Communications Sector Director, Microsoft CEE, introduced the services Microsoft has to offer to telecommunications operators, at the Communications Day in Bucharest on May 10, 2007. These services are based on a new concept in the industry: Software as a Service. Microsoft also hopes that once the convergence between telecom and media will take over in these two industries, this will blur the traditionally high barriers to entry around telecom operators and their suppliers. Andrew LUND, Communications Sector Director, Microsoft CEE: "Communications sector is about 5% of the turnover that Microsoft makes in the world. If you think we are a 50 million dollar company, it may not seem much, but it is a very important strategic part of our business. It includes telcos, fixed, mobile, cable and it also includes media and entertainment companies. So we work a lot with big TV companies, big radio companies, the idea being that convergence of media with telecom will happen. There are software solutions which we produce - software solutions that we produce that help the telco operators function more effectively while reducing cost. An example of that could be in customer care, database consolidation, could be in OSS/BSS. So these are kind of heavy bucket Services Oriented Architecture solutions. mySpace and KPN are two examples of customers where we helped drive bottom line efficiency. And it was interesting when Romtelecom CEO said this morning that they is investing <b>...</b>
Microsoft
Telecom