
When partying down and chilling with your mates, the last thing you want to be is a killjoy. But once you consider the outcome of saying nothing to your drunken buddy who is about to drive, the grim truth unfolds. The Sweet Shop's director Steve Ayson and Clemenger BBDO Wellington paint a charmingly real and funny image for NZTA of what it might be like to say nothing - making speaking up, the far better option. TITLE: 'The Inner Battle' Client: NZTA Agency: Clemenger BBDO, Wellington Executive Creative Director: Phillip Andrew Senior Writer: Bridgid Alkema , Mitch Alison Senior Art Director: Bridgid Alkema Agency Producer: Martin Gray Assistant Producer: Georgina Otto Production Company: The Sweet Shop Director: Steve Ayson Chief Executive Officer: Paul Prince Managing Director: George Mackenzie Global Executive Producer: Sharlene George Executive Producer: Fiona King Producer: Larisa Tiffin Director of Photography: Crighton Bone Directors Assistant: Damien Shatford Production Designer: Guy Treadgold Editor: Peter Scribberas @ The Butchery, Melbourne Post Production: Toybox, Auckland On-Air: Sunday, October 23rd 2011
NZTA 'The Inner Battle'
Clemenger BBDO
The Sweet Shop
stoppress
Stop
Press
NZ