Diffusion of Innovation
Rodgers, EM Diffusion of Innovations. Free Press: New York (1995)
Diffusion of Innovation - Hook'em Horns - Team 63
For more info on Diffusion of Innovation visit www.CreativeIntensive.org Credits for this amazing video goes to Team 63 Samantha Cao Jaime Ditman Xinxin Feng Daniel Lozano Andrew Sartory
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(Policy induced) Diffusion of Innovations - A demand-supply Model based on Cournot Competition
Download: www.openabm.org The model integrates both demand and supply in a single model. The underlying demand function is the crucial element that links both sides. It is determined by consumer´s learning status, the awareness for the new technology, and consumer´s individual price thresholds, their willingness-to-pay. Diffusion proceeds in our model, if interactions distribute awareness (Epidemic effect) and rivalry reduces the market price (Probit effect). Endogeneity is given due to the fact that consumer awareness as well as their willingness-to-pay drives supply-side rivalry. Vice versa, rivalry determines pricing and therefore consumer adoption and awareness. Market entry and exit decisions as well as quantity and price settings are driven by the underlying demand function. We utilize Cournot competition to calculate competitive dynamics. Suppliers compete on the quantity of output they will produce. Firms ... •produce a homogeneous product, there is no product differentiation. •do not cooperate, there is no collusion. •have market power, each output decision affects market price. •define their output quantity simultaneously. •try to maximize profits. •have the same prerequisites, eg cost structures (variable and fixed costs). 12 sub-processes sequentially divide the simulation procedure. Policy outcomes are evaluated in terms of effectiveness and efficiency. Effectiveness is primarily measured via acceleration (adoption-speed) and saturation effects (adoption <b>...</b>
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Diffusion of Innovation - Team 55
For more info on Diffusion of Innovation visit www.CreativeIntensive.org Credits for this amazing video goes to Team 55 Salmaa Elshanshory Casey Espensen Tim Ogletree Alyson Parchman Lauren Redwine
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Miktek - Diffusion of Innovations (ON theme)
Theme track for www.optix-noir.com Thanks to Alex (ON) and (In.A.Mindset) for this.
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Remembering Ev Rogers Pt 1.mov
Everett Rogers (1931-2004) was a pioneer in the field of innovation dissemination and communication. Best known for developing the "diffusion of innovations" paradigm--which is broadly used throughout the social sciences--Rogers was the author of thirty books and hundreds of scholarly articles. His work examined technology transfer and the rise of technologies, health communication, media agenda setting, intercultural communication, and entertainment-education. This documentary--which includes interview footage taped just days before his death in October 2004--celebrates Rogers' life as an internationally-acclaimed professor, author, researcher, and health educator. Producer: Dr. Glenda Balas; Videographer/Editor: Jason Balas
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Remembering Ev Rogers Pt 2.mov
Everett Rogers (1931-2004) was a pioneer in the field of innovation dissemination and communication. Best known for developing the "diffusion of innovations" paradigm--which is broadly used throughout the social sciences--Rogers was the author of thirty books and hundreds of scholarly articles. His work examined technology transfer and the rise of technologies, health communication, media agenda setting, intercultural communication, and entertainment-education. This documentary--which includes interview footage taped just days before his death in October 2004--celebrates Rogers' life as an internationally-acclaimed professor, author, researcher, and health educator. Producer: Dr. Glenda Balas; Videographer/Editor: Jason Balas
Everett Rogers diffusion of innovations communication theory intercultural communication documentary educational interviews 101 Mass Comm
9 Maturity levels in Empirical Validation - An innovation diffusion example
Download: www.openabm.org The model integrates both demand and supply in a single model. The underlying demand function links both sides. It is determined by consumer´s learning status, the awareness for the new technology, and consumer´s individual price thresholds -- their willingness-to-pay. In brief, diffusion proceeds in our model if awareness spreads due to interactions and firm´s rivalry reduces the market price. Endogeneity begins when consumer´s awareness and willingness-to-pay (demand function) drives supply-side rivalry. Market entry and exit decisions as well as quantity and price settings are completely determined by the underlying demand function. We utilize Cournot competition to calculate competitive dynamics within our model. It is a widely accepted economic theory that explains an oligopolistic industry structure in which companies compete on the quantity of output they will produce. Key functionality of the model is the option to select different ways to (empirically) calibrate and validate Agents. Based on a 9-stage maturity matrix, the validity of the model can be changed. Huge deviations occur with "no" or "random-normal" validation, while only small deviations occur between "aggregated-microdata" and both "microdata" validation taxonomies. Parameters: M is the number of periodic mass media interactions, H is the probability for word-of-mouth interactions. Both variables can be adjusted to simulate shifts in Innovation and Imitation ratios <b>...</b>
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Secrets of Social Diffusion
David Gershon describes Everett Rogers' research on how innovation spreads through a culture and suggests that the most effective approach is to reach the 15% of early adopters first, then the 35% early majority, and then the 35% late majority, leaving the 15% of laggards for last. David says he uses Rogers' model in his projects but that many social change agents seek to convince the laggards first, often unsuccessfully.
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Marketing Tips to Persuade Your Customers to Buy
www.MarketingBeyondAdvertising.com What steps are you taking to help your customers imagine what it's like to own your products or services? Today's Monday Morning Marketing Quote discusses the role of forward planning in decision making, and comes from Everett M. Rogers and his book, Diffusion of Innovations. "In developing a favorable or unfavorable attitude toward an innovation, an individual may mentally apply the new idea to his or her present or anticipated future situation before deciding whether or not to try it. This vicarious trial involves the ability to think hypothetically and counterfactually and to project into the future: What if I adopt this innovation? Forward planning is involved at the persuasion stage." -- Everett M. Rogers For more marketing tips, please visit: www.MarketingBeyondAdvertising.com
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Simon Sinek: How great leaders inspire action
www.ted.com Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http Follow us on Twitter www.twitter.com Checkout our Facebook page for TED exclusives www.facebook.com
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Yong Zhao: No Child Left Behind and Global Competitiveness
Yong Zhao is the University Distinguished Professor of Education at Michigan State University, where he also serves as the founding director of the Center for Teaching and Technology as well as the US-China Center for Research on Educational Excellence. He is a fellow of the International Academy for Education and currently serves on the National Academy of Sciences National Research Council's Committee to Review the Title VI and Fulbright-Hays International Education Programs. Zhao received his Ph.D. in Education from the University of Illinois at Urbana-Champaign in 1996. His research interests include diffusion of innovation, teacher adoption of technology, computer assisted language learning, globalization and education, and international and comparative education. Zhao has published extensively in these areas. He has been invited to lecture on issues related to education reform, globalization, and technology in more than 10 countries. He received the 2003 Raymond B. Catell Early Career Award from the American Educational Research Association. Zhao asks whether it's sensible for American students to emulate their Asian (particularly Chinese) counterparts by adopting rigorous science and math curricula and an extended school day in order to stay "competitive" globally. While Zhao recognizes that there are fundamental problems with American public education, he praises the culture of education in this country, a culture that prizes ingenuity, entrepreneurship and <b>...</b>
The Future of Selling & Social Media
In-depth video ethnographies by OgilvyOne on the social media habits of Blacksburg, VA, the first internet wired town in the world gives a glimpse of the future of selling. A detailed report is available at SellorElse.com.
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Understanding the product lifecycle
"Here's how an understanding of the product lifecycle has helped my business" - Keela International is a technical outdoor clothing manufacturer based on the East Coast of Scotland that has been operating for over 30 years. Here, Sales Director Samantha Fernando explains how an understanding of the product lifecycle has helped when developing new products. View an accessible version of this video or read the transcript at www.businesslink.gov.uk
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TEDxTraverse City- Yong Zhao- Teach Children to Invent Jobs
Teach Children to invent jobs not find them; students as global entrepreneurs Yong Zhao is currently Presidential Chair and Associate Dean for Global Education, College of Education at the University of Oregon, where he also serves as the director of the Center for Advanced Technology in Education (CATE). He is a fellow of the International Academy for Education. Until December, 2010, Yong Zhao was University Distinguished Professor at the College of Education, Michigan State University, where he also served as the founding director of the Center for Teaching and Technology, executive director of the Confucius Institute, as well as the US-China Center for Research on Educational Excellence. His research interests include educational policy, computer gaming and education, diffusion of innovations, teacher adoption of technology, computer-assisted language learning, and globalization and education. Zhao has extensive international experiences. He has consulted with government and educational agencies and spoken on educational issues in many countries on six continents. His current work focuses on designing 21st Century Schools in the context of globalization and the digital revolution. Zhao has published over 20 books and 100 articles. His most recent book is Catching Up or Leading the Way: American Education in the Age of Globalization and the Handbook of Asian Education. He has also developed computer software, including the award-winning New Chengo/ZON, the world's first <b>...</b>
tedx Traverse City Yong Zhao Teach Children to Invent Jobs Talks