How the Internet Is Changing Advertising


Epipheo Studios presents "How the Internet is Changing Advertising", a short history of communication and how the internet is a new medium that has thrown out the old rules of communication.


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What is Google+ (Google Plus) and do I need it?


***This is NOT a paid advertisement*** Google Plus is Google's new social network. But why start a Google Plus account when you already have a Facebook account? Well, Facebook was developed on the premise that everyone is your "friend" which isn't how your social circles work in real life. Google plus is built so that you can intuitively break up all your connections into "circles" and treat each circle separately. (Facebook allows you to do some of the same things but the privacy settings are confusing and constantly changing.) Google Plus has a lot of slick features, but the biggest reason to open a Google Plus account is that if you use a lot of Google products you will inevitably get one some day.


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Amazon Cloud Player


A quick and easy explanation of what Amazon Cloud Player and Cloud Drive can do for YOU! Visit www.amazon.com for more information.


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Why Twilight Is Popular


Written and Produced by Epipheo Studios Art and Concept by The Oatmeal About 7 months ago the guys over at epipheostudios.com saw the comic called "How Twilight Works" (theoatmeal.com and we laughed our a** off. So we decided that we need to get a hold of the oatmeal. After convincing him that we had no problem meeting him in a public place a deal was struck and here you have it. Epipheo meets the oatmeal. Epiphameal!


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What Is an Epipheo?


So you've got this really cool new idea and you want everyone to know about it. But you're tired of tricking people into just looking at your idea and you don't have time to sit down for an hour with everyone until they finally get it. Sharing your story on the web seems to be the way to go, but everyone is promising results and you don't know who you can trust. Well, over at Epipheo Studios we've been doing something a bit...different. And it's changing the way everyone's sharing. We start by studying your idea. Then we extract the story, add two parts Awesomesauce and serve chilled as a short, online video that makes people go, "Oh, I get it now!" You may have heard that called an Epiphany Moment. Here's where we blow your mind: When you have a video that creates an epiphany, we call that an "epipheo." Bam! Check us out at www.EpipheoStudios.com and we'll help you share your idea with the world.


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Slacker Radio Epipheo


Radio used to be good. Believe it or not, you'd hear a new song--and like it. I mean, really like it. Like, you'd go tell your friends about it or write the band name on the back of your jean jacket. These days there's tons of music options out there, way more than ever, but that's kind of the problem. Satellite services are just like FM--if you don't like what you hear, tough. Streaming services have so few tunes you can end up hearing the same stuff over and over again. And you have to know exactly what to look for on on-demand subscription services to get your money's worth. Our challenge: To show you how Slacker takes the best parts of all the music services, then adds human beings back into the mix to make radio cool again. Visit www.slacker.com to start jammin'.


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Google Places Epipheo (Extended Edition)


It's Friday night and you're hungry. You know plenty of great restaurants, but you want to try somewhere new. Wouldn't it be awesome if you could find places that were recommended just for you? Our challenge: To show you how by telling Google about the places you know, you can discover places you'll love.


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SAP Professional Services Epipheo


You know how to make businesses run better, so you started your own consulting firm to do just that. That was a few years ago and your business has grown up. Now companies are knocking on your door day and night and you're growing fast. So far you've managed to keep it together with random pieces of software. But lately your fast growth is causing things to break down. With all the new projects coming in, planning your staffing is getting harder, billing issues are driving your customers and staff nuts AND preventing you from forecasting your cash flow accurately. Our challenge: To show you how SAP Business ByDesign can get your whole business to run better and grow to its full potential. Learn more at www.sap.com


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MovieClips.com Epipheo


MovieClips.com approached Epipheo Studios about writing a script to launch their new website. Well, when we got finished with the script they begged us to stay on board for the rest of the project. This video announces their entrance into the industry. With the approval of 6 major Hollywood studios and over 12000 clips at launch we are excited to see this thing blow up...Chuck Norris style.


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Yelp.com Epipheo


The team over at Yelp! wanted a video that would explain their business model and the process used in filtering reviews. And everyone knows that an Epipheo is better than hours trying to explain these things.


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Taykey Epipheo


Ever seen someone making a killing selling bottled water outside a stadium on a hot day? He's successful because he's in the right place, at the right time, selling the right product. He knows that if he goes to the right place but one of those other factors is missing, he's not going to do nearly as well. But this is how most advertisers are trying to sell their brands on the web. It doesn't make sense to assume that, just because you've got a great advertisement, people in your target market are going to respond to it. If you aren't reaching them at a time and place that's relevant, your ad just isn't going to be effective. That'd be like trying to sell cold water outside a stadium on a day when there's no game. Epipheo Studios shows you how Taykey tells you exactly where people are gathering online in real time and helps you to place your ads where your target audience is most likely to engage with them. If you want people's attention at the right time, check out taykey.com


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TuneUp Epipheo


You have this really AWESOME music collection, but keeping it organized is a major pain in the @*!#$! You have your Track 01s, Unknown Artists and the same artist spelled five different ways. And what about all those duplicate tracks? I mean, do you really need five copies of "YMCA"? Not to mention those super annoying gray music notes that show up instead of your album cover art. When your music collection's a mess, it makes it super hard to find what you want to listen to, and it's extremely time-consuming and tedious to fix on your own. Epipheo Studios shows you how TuneUp easily cleans up your music collection while at the same time helping you discover more about the artists you love. Check it out for free at ilovetuneup.com


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StockTwits Epipheo


In today's financial world, it's virtually impossible to keep up. I mean, you've got all these amazing tools at your disposal, but...what if you only needed one? What if there were a platform just for investors and traders? What if there were a social network where investors could share ideas and news, learn from pros and talk stocks--all in real time. Our challenge: To show you how StockTwits does all this, helping you to learn faster and make money. Sign up at stocktwits.com


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BMC Control-M Self Service Epipheo


Your business runs like a well-oiled machined. Well...most of the time. Sometimes your supply chain can throw you a major curve ball that has major consequences downstream, and it's your job to make sure things keep running smoothly. But the only way for you to fix those problems is to bug your busy IT staff. You'd do it yourself if you could, but even if you had access to their system--which you don't--you wouldn't know where to start. Which means all of your requests go into a queue. So by the time someone's ready to address your problem, the damage has already been done. This is MADDENING. You can see problems coming before they happen, and you know how to solve them before they turn into big problems, but your hands are tied. Epipheo Studios introduces you to BMC's Control-M Self Service, a workload automation solution designed to let you help yourself. Sign up for a Self Service trial at www.bmc.com


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Jobs for Life Epipheo


Imagine a musician who can no longer make music. By losing the ability to do something they were created to do, they lose a piece of themselves. They lose a sense of purpose. We were created and designed by God to work, and our work is one of the core places we receive our purpose and dignity. But what if you didn't have access to good work? For millions of people in need, this is reality. Many men and women for many different reasons can't find employment, are under-employed or are shut out of jobs. And without employment there is loss of purpose and dignity, which creates a vicious cycle of poverty--economically, spiritually and emotionally. Christians have always been engaged in the fight to break this cycle. But the majority of the church's effort and resources for those in need begins with food, then housing, then clothing. And then at the very bottom of the list is work. But without giving people employment and the means to actually provide for themselves and their families, the cycle continues. Which begs the question: What if we flip the list? Epipheo Studios shows you how Jobs for Life equips local churches and other organizations to champion the cause of work for those who need it most. Visit jobsforlife.org to join the movement of people teaching others the dignity of work.


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SaleZap Epipheo


Hey listen, shopping online has its perks, but getting the things you want a at a great price can take a lot more effort than it should. It's super annoying to keep tabs on the items you want on all the sites where they're available and register for tons of different online shops. And then there's those generic email blasts from all those retailers. Or maybe you want to buy something right away, but you get distracted. And you find yourself checking those same sights time and time again for pricing updates, because you hate missing out on really good deals. And those deal-of-the-day websites seem cool--IF you actually wanted what they're offering to begin with. Buying online is supposed to be a breeze, but with never-ending search results, comparative shopping and coupon sites, it can be overwhelming. Epipheo Studios shows you how SaleZap helps you save money and takes the mess out of online shopping. Make your life easier by signing up at salezap.com today.


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2011 Social Good Summit Epipheo


Every September our world leaders gather at the UN to discuss the key global issues that affect all our lives. They value our voice and welcome our input. So together Mashable, 92Y and the UN Foundation figured out how to let us all take part in the conversation. They created the Social Good Summit to unite a community of leaders at a unique moment in time when social media and new technology are changing the world. The Social Good Summit is an interactive and accessible hub for this community. A conversation that begins in New York will continue everywhere. Join the conversation at the 2nd annual Social Good Summit: NYC and everywhere, September 19-22. Find out more at mashable.com


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Gunnars Epipheo


You spend some serious time staring at a digital screen--probably around 8 hours a day. There's work, video games, surfing the web, and every other function of life on all your devices. Hey, we live in an age when everything is digital--it's just par for the course, right? But have you ever thought about the impact all that has on your eyes? All that screen time is going to affect your vision. Maybe now, maybe later, but it's gonna happen. We're talking everything from eye fatigue and headaches, to eyes that are so dry and irritated they could make even the techiest dude alive want to go analogue. Now you're either thinking, "Yeah, I've had those freakin' headaches!" Or, "Huh, I was WONDERING what that fire-ants-in-my-eyes feeling was!" Or you've never experienced any of this. But...you may. It's pretty hard to do the stuff you love if your eyes are exhausted or burnt out. But it's not like less time in front of a screen is an option these days. So what do you do? Epipheo Studios shows you how super sweet Gunnars computer glasses make it easier and more comfortable to enjoy all of your digital activities. Check them out at www.gunnars.com


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Loggly Epipheo


Log files contain tons of valuable information that can help you understand your business, but they're impossible to access because the files are huge and scattered all over the place. Our challenge: To show you how Loggly can help you avoid searching all over server hell trying to find one measly log. All you need to do is roll your beaver-licious logs on over to Loggly and they'll take care of the rest.


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Affine Epipheo


You're in charge of a serious chunk of your client's media spend. They've entrusted you with their brand, and they're counting on you to reach a specific audience by sponsoring the right content. All you need to do is make sure your media buy lines up with their objectives. But in the free-for-all of online video, that's no small task. Because when you buy print or TV, you get specific metrics and data and targeting info so you and your client both know where those ad dollars go. But unless you're buying online video at one of the major networks, you have no way of knowing if that spend matches up with your objectives, or where it runs. So maybe you try buying from a network. But the problem is, you can only see the publishers you're buying from, not their content. And THAT can get you in some hot water. If you were just spending a little money on a few videos, you'd just take the time to preview what you're sponsoring, but since you're buying at scale, that doesn't make sense. Epipheo Studios shows you how Affine gives you a clear picture of exactly what videos you're buying into so you know your spend lines up with your client's objectives. To learn more, visit www.affine.tv


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What is Google Wave?


What is google wave and is it better than email? We attempt to answer this question with the hopes of getting an invitation because we were not lucky enough. Created by EpipheoStudios.com


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flickme Epipheo


You've only got ONE night a week to watch a decent movie. And you can't find anything worth spending your time and money on. You know there are tons of movies online, and you know your friend saw something great last week, but you don't have time on your one night off to wade through all this junk to find a gem. This SUCKS! There are SO many great flicks out there, and your friends know what they are. Why can't you just watch THOSE. You're like, "I need a good flick. For me. Flick...for me...flickme!" Epipheo Studios shows you how, with a primo selection of Hollywood hits ready to watch right away for a few bucks a pop, flickme helps you to stop settling for stuff you don't want to see and watch what your friends are watching. Check it out at flickme.com


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Wix Epipheo


Today, if you don't have a website, Facebook page or mobile site...well...no one may know you exist anymore. But building a website can be a nightmare. You could hire some HTML wizard, but what's that gonna cost? Then you have to create a Facebook page and a mobile site, too. Yikes! And what happens when you need to update or change something? This whole online presence thing is starting to cost you some real time and money, taking you away from actually running your business. Our challenge: To show you how Wix gives you one place where you can build your online presence without breaking your bank or sucking up all your time. Visit www.wix.com to get started today.


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How Technology Is Changing Work Culture


In case you haven't noticed, work is a bit different these days. It's not just jobs changing--the whole culture is different. These days, things are moving at the speed of a tweet, and people want access to company systems and data at all times. Basically, our work styles have become as unique as our people. No pressure, but it's your time to shine. You have a chance to make the technology of your company as cool and agile as the people who use it. Our challenge: To show you how Microsoft can help you be the catalyst that leads the way in a new culture of work. Visit microsoft.com to learn how.


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Foodfolio Epipheo


You've collected a fantastic array of recipes that you love to cook, but can never seem to locate them easily. Foodfolio offers you one site to keep all of your favorite recipes from all of your favorite sources. Our challenge: Narrate a story to show you how Foodfolio can help you to spend less time searching and more time cooking (or better yet, eating!).


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DailyDigital Epipheo


Alright, so your business's marketplace is growing and life is good. You've got all this great content that you want to show the world--but therein lies the problem. Um...how's that gonna work? You could use twelve different web services, but now you have a digital eyesore that's confusing your message and brand. And when anyone tries to access your content form a mobile device, it looks like a ten-car pileup. Worst of all, you can't customize the content experience. And how do you protect it so some random guy can't download it and share it all over the web? Our challenge: To introduce you to DailyDigital, a content delivery platform that protects your content while delivering it in a way that adds value to your customers and business. Check out dailydigital.com to learn more.


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Ready Set Bag Epipheo


A little while ago, Oren Jacob asked us to help him tell the story of how he used social media to promote his new film, Ready, Set, Bag! The efforts he and others have made to spread the word about their small film have paved the way for a whole new set of marketing techniques for indie films. Our challenge: Now that Oren had the word out about his movie, he wanted the word out about getting the word out.


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Advent Conspiracy Epipheo


This epipheo was created for Advent Conspiracy on Christmas of '08. It became a viral success for the grassroots advent conspiracy movement. Created by Jon Collins of Epipheo Studios.


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Inveni Epipheo


If all of your tastes were analyzed, you'd get a personalized taste profile of sorts. Wouldn't it be great if your taste profile helped you find stuff? That's where the internet is heading, and Inveni intends to lead the charge. Our challenge: To write you into the story of this personalized recommendation site, and show you how it leaves old recommendation sites in the dust. For more, go to www.inveni.com


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Google Doubleclick Search V3 Epipheo


We understand that managing massive search campaigns can be pretty complex. You've got to manage, like, a gazillion keywords, create ads, run reports and optimize for campaigns on Google...AND Bing...AND Yahoo! You're being pulled in a billion different directions. We know what you're thinking: There's got to be a better way. Our challenge: To show you how Google Doubleclick Search V3 gives you one place to manage all your campaigns--even those in other languages and currencies--plus it syncs with AdWords and Ad Center regularly to keep your campaigns up-to-date. Visit www.google.com for more information.


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TripIt Epipheo


TripIt aims to make your travel plans easier by helping you to coordinate all your information in one place on the web. Our challenge: To narrate a typical travel story in order to show the consumer how TripIt helps you stay organized. Visit www.tripit.com


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BookLikes Epipheo


So if you're a book lover, you know how frustrating it is to find a good book in the sea of millions about bloodsucking vampires, British royal secrets and modern classic adaptations. How do you find the book that fits you? With trendy topics dominating the best seller list, how do you know if the book that everyone else likes is something you'll enjoy too? Music and movie lovers already have this solution, so isn't it time for book lovers to join forces and share their insights? Our challenge: To introduce you to BookLikes, a complete web service for book lovers to find and share information on the books they love the most. Visit booklikes.com to dive in!


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Facebook Social Plugins Epipheo


Facebook approached us because they wanted to explain what social plugins are and why they think they will make the internet a better place for everyone. This is what we came up with.


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Microsoft Consumerization of IT Epipheo


It's only 10am on Monday morning and you're ready to ditch the IT field for a less frustrating career--like a lumberjack or a piranha dentist. Seriously. Aren't you the one who's supposed to be making the IT decisions around here? Isn't it your job to provide employees with the technology they need to do their jobs while factoring in things like budgets and security? At least that's how it used to be. Things are changing, and consumerization is blurring the lines between work and life by giving folks more influence and choice over how and where they work. Our challenge: To show you how Microsoft can help you to embrace the opportunity that is consumerization responsibly, making people more productive and work more enjoyable. To learn more, visit www.microsoft.com


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TakeTake Epipheo


Great products capture our memories, keep us connected with each other and make us look fabulous. But despite all the hard work they do for us, our relationship with these products often remains very shallow. Our challenge: To show you how TakeTake.com allows you to tap into an entire community and share your take on your products with them, letting you network with the products you love (or hate).


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Invitation to Durban 3 NYC Epipheo


Calev Myers, a friend to several Epipheans and founder of the Jerusalem Institute of Justice, needed to both expose the double standard for Israel in the UN and spread the word about the coming Durban 3 protest. An Epipheo is a great tool for explaining the historical context for current political realities. Visit www.durban3nyc.com to find out more.


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GoalMine Epipheo


If investing were easy, you'd be doing it by now, wouldn't you? But the reality is, starting to invest is about as painful as going to the dentist...inside a DMV...run by a used car salesman. Instead of feeling reassured and informed, you end up more confused than you were before you even started. If getting started with investing were more like setting up an Amazon account and less like getting a root canal, you'd probably do it. Our challenge: To show you how GoalMine makes it easy to find and manage investments that fit your life, organizing your investments by the goals you have and matching them up to one of their mutual funds or a savings account. Visit www.goalmine.com to start investing today.


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Cortera Pulse Epipheo


OK, so your business is growing, which is good! But your customer base is growing, too, which means you need better tools to manage all that volume. Like, you'd love it if you had a better picture of all those customers before you extend them credit. 'Cause, come on, you're not a bank, but instead you're making decisions that affect your cash flow in the dark. Our challenge: To show you how Cortera Pulse gives you more insight about your customers, tracking all of their data including financial details, news and trends so you can reduce cash flow problems. Visit cortera.com to find out more.


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TalkBin Epipheo


Do you know what your customers are thinking? What they would change? What they would like? What questions they may have? We all want to know what our customers are thinking, but getting feedback is hit or miss. Asking your customers directly is pretty awkward, comment cards just don't work, and review sites really don't help improve your business, because they're public and not really written for you. What you need is a way to find out what your customers are thinking in a really simple and private way. Our challenge: To show you how Google TalkBin is like having a direct, private line to your customers so your customers can send you a direct message and you can reply before they even leave the store. Sign up for your free trial today at www.talkbin.com


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NEC's Programmable Flow Epipheo


Complexity isn't always bad. You want your wine to be complex, right? And your mystery novels. But when it comes to your network, complexity is bad. Your network is convoluted enough as it is. You're trying to design next generation networks based on thirty-year-old protocols. That's like trying to put a jet engine on an '81 Honda. You're also locked into one hardware vendor. What if you weren't bound by the constraints of your hardware? What kind of networks would you design if you could start from scratch? Our challenge: To show you how the OpenFlow standard liberates your network from your hardware, paving the way for NEC's Programmable Flow to put you in control so that you can have the network you want instead of the one you're stuck with. For more information visit www.necam.com


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DataPop Epipheo


If you're a marketer, you're probably tired of spending so much time juggling spreadsheets only to end up carpet bombing a few generic ads across all of your keywords. DataPop has created a way to connect the intent of a search to ads that provide consumers with relevant and specific offers. Our challenge: To help marketers understand how Datapop's technology can help them connect to consumers' narratives in order to make sales by giving customers what they desire.


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OpenTok Epipheo


People used to be happy communicating with a chat box. Now users expect a real face, a real conversation, in real time. They expect video. So why is it that websites are still stuck in the internet Stone Age? Our challenge: To show you how Tokbox can give your audience live video chat without the need for software downloads or multiple open windows--for FREE!


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Yorn Epipheo


You create experiences, engaging events, inspired places to shop or dine--at least you hope so. But people are more likely to leave and complain than to share their opinions with you face to face. Our challenge: To show you how Yorn can help you to know exactly what your audience or customers are thinking or feeling in the exact moment it's happening.


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Adaptivity blueprint4IT Epipheo


Tired of shelling out money on managing your IT system? Adaptivity realized that if you focused more attention on the design of your IT system before you deploy it you won't be going broke trying to manage the chaos in Post Deployment.


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SAP Business by Design Epipheo


When your business was small it was OK that everyone was keeping track of everything on their personalized spreadsheets. As you grow you need to invest in an IT backbone. The makers of the heavy duty ERP (that solution that helps enterprise companies stay organized) built something for fast growth small and mid-sized companies.


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