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Despite only playing one season, PK Subban has already earned a reputation as one of hockey's most exciting young talents -- and for being a dude that hip-checks unlucky opponents into another dimension. But in his new ALWAYS ON video, we discover the 22-year old defenseman has also worked his tail off to become a seemingly sudden sensation. In this day-in-the-life narrative (stylishly told in reverse), PK lifts enormous barbells, drags heavy disks through the street, races across the ice and even gets in some time at a BBQ with his hometown Toronto crew. The video is backed by the track "Say I," by Saukrates, the veteran Canadian Hip Hop artist. www.nikesportswear.com

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It's game time, all the time. Amar'e Stoudemire shines on and off the court. Featuring an exclusive track by French Montana.

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Team Nike served as the inspiration for Vado's summer anthem "Always On," and this video shows members of the squad practicing what the lyrics preach. We see how Adris "2 Hard 2 Guard" DeLeon and Quinton "T2" Hosley hold it down in the streets of New York City: they ride the subway, spend time with their families and, of course, get shots up in practice. "You gotta be dedicated everyday," says T2, a Harlem native, describing his focused mentality. "Always be ready to perform." At the end, we see the pair joining their teammates under the lights at Dyckman Park, the Uptown hoops mecca where Team Nike has been crushing opponents all summer. Check it out here. Produced by Mike Mulah for The Hip Hop Frat House & Co-Produced By Michael Providence For Mandalae Music

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During a research trip to China back in 2008 Shane Kohatsu, Nike's Innovation Lead for Basketball, noticed local ballers were wearing everything from running shoes to hiking boots. The game in China is predominantly played outside in hot, humid conditions and the courts are made of unforgiving asphalt, so naturally, they were picking their footwear to deal with their environments. In some cases the running shoe's breathability helped in the stifling conditions and for others the strength of their hiking shoes meant their footwear would last on the blacktop. Shane, and his colleagues in Nike's Innovation Kitchen, thought they could help these athletes by combining the best of those two worlds. Their solution was to take three materials and fuse them together into one material, to create a shoe that was off the charts in strength, yet allowed for a precise placement of mesh for breathability. Hyperfuse was soon adopted by other sport categories at Nike. Ben Shaffer, the innovation lead of Nike Sportswear was drawn to the way the technology absorbed color and the beauty of the depth of the multiple layers. He applied it to some of Nike's most revered styles like the Air Max 90 and the Air Force One. Here is the animated story of their journey: Tales From The Kitchen -- Hyperfuse.

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In conjunction with the World Basketball Festival, Nike Sportswear is connecting the Five Boroughs of New York City in a celebration of its iconic Air Force 1 sneaker. Nike Sportswear has chosen five ambassadors from each of the five boroughs to participate in a program that includes original pieces of online content, a basketball tournament, and a Manhattan block party takeover. The Five Borough ambassadors include rapper, songwriter and producer Theophillus London from Brooklyn; up and coming rapper Miss Banks from Harlem; Rapper and Young Money record artist Corey Gunz from the Bronx; Format, a BMX lifestyle store and crew led by Nigel Sylvester, from Queens; and from Staten Island— host of the longest running show on WSIA in New York, Emilio Sparks. Each ambassador will document his or her memories of growing up in each borough in unique pieces of content. Directed by BBGun.

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He lets nothing and no one stand in the way of victory. Dreaded by opponents, loved by fans. Losing is never an option. Zlatan Ibrahimović is Crafted for Destruction. www.facebook.com Music: Patrice Bäumel - Birth (Trouw) www.facebook.com

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Nike Sportswear Ice Cream Truck, coming soon.....

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The Nike Sportswear x ?uestlove launch event at 21 Mercer on 3.4.11

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Steven Jackson gets a surprise while visiting the Nike Campus recently when two Nike 6.0 snow shredders, Matt Ladley and Trevor Jacob, get a little out of control.

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In March 2011, NIKE and Jun Takahashi's GYAKUSOU running line returns for it's second collection visualizing a reverse engineered aesthetic in the partnership's quest for total athletic performance.

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As part of the lead up to the World Basketball Festival, Nike Sportswear is connecting the Five Boroughs of New York City in a celebration of hoops, culture, and its iconic Air Force 1 sneaker. Nike Sportswear has chosen five ambassadors from each of the five boroughs to participate in 1LOVE, a program that includes a online documentary series, a basketball tournament, and a Manhattan block party takeover. Episode 2 features Harlem-raised rapper and XL Recordings artist Ms. Banks. In this new short-film, Miss Banks discusses the streets she grew up on and takes a close look at the original stomping ground that inspires and influences her.

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Nike Sportswear footwear designers Nate VanHook and Bruce Kilgore use Nate's illustrations to discuss the history of the Lunar Flow. From its roots in the Lunar Racer all the way to the Presto, the shoe exemplifies the best of Nike innovation and design.

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Nike Sportswear on Hollywood and Vine during the best weekend in basketball. NEIGHBORHOODS February 18, 10PM Slam Dunk Showcase Three Point Contest Simulcast of Kobe Bryant's "The Black Mamba" A Visual Set by Mr. Best & Steve 1DER

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ALWAYS INSTINCTIVE Living in the moment. Making it his own. Walking in nobody's footsteps. ALWAYS AN ATHLETE He's not thinking about scoring goals. Or about being one of the greatest footballers to play the game. He's simply doing it. Shop the Hyperfuse Collection at go.nike.com

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On October 15th, Nike and Undercover founder and designer, Jun Takahashi, will come together once again to release its newest collection of high-performance running gear for Fall/Holiday 2011. Merging the best in modern innovation such as advanced lightweight, waterproof, breathable materials and traditional craftsmanship, the third installment to the Nike x Undercover Gyakusou collection is rooted in a simple philosophy that is focused on fulfilling a crucial mission: To create the best running product that strikes the perfect balance between style and absolute functionality. To exemplify the characteristics of this collection, Takahashi and his running crew, GIRA (GYAKUSOU International Running Association) a small but dedicated group of Tokyo-based runners, gathered in the still thriving center of historic Japanese culture, the city of Kyoto, to capture the beauty and functionality of the Nike x Undercover Gyakusou Holiday 2011 Collection through a short film named "Running Monks", by Art Director Tetsuya Nagato and Photographer Katsuhide Morimoto. For more information: www.nikerunningpaths.com The Nike x Undercover Gyakusou Holiday 2011 performance running collection will be available October 15th at select retailers globally.

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Sticky monster lab Director: FLA Producer: NANA Editor, 2d artists: FLA, Joe 3d artist: FLA, YHJ Designers: FLA, BOO Music: Cassette Schwarzenegger

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In Darrelle Revis' new ALWAYS ON video, we witness the work ethic that has made him football's most dominant cornerback. But this behind-the-scenes footage supplies further depth, especially about his interests in music. "The stereotypical athlete lives and dies sports," says Jesse Boykins III, who provided the backing song "Island of Greatness." "It's good to know a cat like Darrelle is passionate about other things." Before writing the track, Darrelle supplied a list of his favorite artists and influences, from which Boykins created a musical "gumbo." Of course, we see Darrelle mixing it up on the field too. "They're working me out a little bit," he says during the shoot, his sweaty brow glistening under the beaming sun. And opposing receivers will be singing a sad song all season long.

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Lamar Odom might hoop in Los Angeles and appear on reality TV shows with his celebrity wife, but he hasn't gone all the way Hollywood. In the new video "ALWAYS ON: LAMAR ODOM," he takes viewers on a tour of the formative spots in Queens that shaped his game, his mentality and his life. Walk with him down Jamaica Avenue, see him practicing his handles at Frederick B. Judge Park and join him as he satisfies his famed sweet tooth at an ice cream truck. Lamar's homecoming is accompanied by Stalley's exclusive track "Born to Win."

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www.NiceKicks.com - Charged with updating a classic Nike design, 1987s Air Max 1, the Nike Sportswear Footwear Design Team dialed up technological innovations and re-mastered the performance and aesthetic of the original style to create the Nike Air Maxim 1. We took the original Air Max 1 design brief and ran it through a present-day filter, says Nike Sportswear Design Director Jesse Leyva. We tried to solve the very same problems Tinker Hatfield did with the technology of that time, using the technologies and Nike sporting innovations of today and tomorrow. The design team focused on lightweight stability and cushioning. The result is a staggering 66% weight reduction from the original, with the Air Maxim coming in at a mere 10.1 ounces. This dramatic weight reduction can be attributed to several key features Introduction of the innovative Acespan Mesh, a lightweight material developed for the 2008 Nike LunaRacer. Flywire Technology, drastically reducing the weight while creating an upper that moves with the foot and is stronger than ever. Deployment of a three-piece injected Phylon midsole, optimizing cushioning and support. Use of lightweight screen-printed Swoosh design trademark and eyelet details. To ensure that its heritage remains true, the Air Maxim 1 still features its trademark suede heel counter in original Sport Red, a revolution in its own right back in 1987.

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NikeWOMEN I DO NOT OWN ANY OF THE CONTENT OF THE VIDEO WAS TOOKEN FROM THE NIKEWOMEN.COM

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"The Ones," an original web series presented by the Air Force One, profiles creative individuals who are revolutionizing their respective fields and explores what makes them special. The latest installment turns the lens on Joshua Kissi and Travis Gumbs, the two young men from the Bronx behind the men's lifestyle blog "Street Etiquette." Founded in 2008, the site approaches personal style from an urban perspective—an aesthetic seen in the vibrant photos of young men wearing suspenders, bowties and vintage couture around New York City. Find out what makes these remarkable and influential individuals tick in this edition of "The Ones." And here's a helpful hint from Joshua: "I think the cool guy is the guy that's just himself."

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www.NiceKicks.com - Charged with updating a classic Nike design, 1987s Air Max 1, the Nike Sportswear Footwear Design Team dialed up technological innovations and re-mastered the performance and aesthetic of the original style to create the Nike Air Maxim 1. We took the original Air Max 1 design brief and ran it through a present-day filter, says Nike Sportswear Design Director Jesse Leyva. We tried to solve the very same problems Tinker Hatfield did with the technology of that time, using the technologies and Nike sporting innovations of today and tomorrow. The design team focused on lightweight stability and cushioning. The result is a staggering 66% weight reduction from the original, with the Air Maxim coming in at a mere 10.1 ounces. This dramatic weight reduction can be attributed to several key features Introduction of the innovative Acespan Mesh, a lightweight material developed for the 2008 Nike LunaRacer. Flywire Technology, drastically reducing the weight while creating an upper that moves with the foot and is stronger than ever. Deployment of a three-piece injected Phylon midsole, optimizing cushioning and support. Use of lightweight screen-printed Swoosh design trademark and eyelet details. To ensure that its heritage remains true, the Air Maxim 1 still features its trademark suede heel counter in original Sport Red, a revolution in its own right back in 1987.

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Embracing sports as a powerful art form, Nike Sportswear launches the Nike Sportswear Tee Collection presenting the most enticing pop culture elements, together with Nike's iconic designs all on a T-shirt. In celebration of this innovative initiative, from May 17--26, the Nike Sportswear store in Causeway Bay, Hong Kong will be transformed into a pop art gallery showcasing 25 tees designed by the most sought-after creative talents from 11 countries. Echoing the line's spirit in asking designers to push athletic innovation to its extreme, Nike called upon an array of street artists, designers and illustrators from around the world to splash their flying imaginations onto a T-shirt. By using a T-shirt as their creative canvas, they were to draw inspiration from Nike's Air Max classic series. Through various mediums, including computer illustrations, sketches and ink splashes, etc., a creative pattern is formed vividly on a T-shirt, fully interpreting the essence of "Sport is Art." Nike Sportswear 7 Pak Sha Road Causeway Bay Hong Kong hypebeast.com

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Robot Films' Founder/Director Chris Robinson has unleashed a trio of hilarious short films for Nike's recent 3X3 campaign to be featured on Nike Sportswear's website ( www.nike.com ) which marks the launch of its new Sportswear division. Robinson was one of three directors hand-picked by Nike Sportswear to shoot three, three minute webisodes showcasing the retro cool stylings of Nike's iconic running jacket, the Windrunner. Robinson's Lucky series follows the comic adventures of a struggling production assistant aptly named Lucky who comes to LA following his dream of becoming a music video director. Many of Lucky's adventures are based on situations Robinson himself experienced when he was starting out. "I've been kicking this idea around for a while," says Robinson, who originally conceived of the webisodes as a series of five minute shorts available for download via cell phones on his recently launched Fresh Network site (www.soveryfresh.com). The character always wore retro-stylings, so I thought what better forum to launch this character than utilizing the Nike platform." Episode one of the Lucky Series, appropriately titled Origins delves into how Lucky moved from New York to LA leaving behind a girlfriend and a best friend who were hooking up behind his back, a brokenhearted mom, and a dad who passes his favorite Windrunner on to his son. Visit Lucky on Nike Sportswear at www.nike.com For more information, please visit www.robotfilmcompany.com

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Fly. Fearless. Fierce. See our Style Crew commanding the streets of San Francisco during the 2011 Nike Women's Marathon. From Haight to the Golden Gate, the stylish sprinters covered serious ground in their sneakers in SF, and we were there to document their experience. Watch the behind-the-scenes action of the crew getting styled in the freshest Nike Sportswear running gear by pro stylist Samantha Jo Alonso, and then getting made up and geared up by the rest of the all-star Entourage before a photo shoot at the beach. After creating customized jackets at Lady Footlocker, they kept it classy and cool at an exclusive Cole Haan after party. These ladies rocked the runway before hitting the racetrack to show that they can look great while they show off what they are made of on the inside. Why do you run? 8 girls chosen 1 house 4 days 1 goal

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Cool Hunting recently caught the unveiling of Nike Sportswear's new 1 World AF1, featuring Hella Jongerious-designed Maharam fabric, at design shop Moss in New York City. The interpretation of the AF1 introduces a sneaker constructed of 100% wool felt textile called "Layers." We caught up with Michael Maharam, Principal of Maharam, and Nike's Global Design Director Jesse Leyva to gather some insights and opinions on the shoe.

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Nike Sportswear chose Mister Cartoon as the American artist for the True Colors Artist Collaboration. In this video Cartoon breaks down the creative process behind the logos and mascot he created for this collection.

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Lamar Odom might hoop in Los Angeles and appear on reality TV shows with his celebrity wife, but he hasn't gone all the way Hollywood. In the new video "ALWAYS ON: LAMAR ODOM," he takes viewers on a tour of the formative spots in Queens that shaped his game, his mentality and his life. Walk with him down Jamaica Avenue, see him practicing his handles at Frederick B. Judge Park and join him as he satisfies his famed sweet tooth at an ice cream truck. Lamar's homecoming is accompanied by Stalley's exclusive track "Born to Win."

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Nike Sportswear & Poreotics Dance Crew (America's Best Dance Crew Season 5) have collaborated their efforts and have created a feature called "More Than Just a Crew". Special thanks to: the Nike family & Nicole Querim for making this dream become a reality!

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Nike Sportswear launched its Summer 2010 Collection in an avant-garde fashion show by Carri Mundane, a renowned London-based fashion designer celebrated internationally for her famous streetwear label Cassette Playa. A distinctive stylist and graphic artist, Carri rendered the runway with her unique styling and edgy graphic creation inspired by football.

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David Sims and Karl Templer worked together for Nike Sportswear to present THE AW77″. Here is an interview featuring one of the athletes Rafael Nadal who speaks about how his passion for tennis has evolved into something that reflects his fashion.

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In the pass-happy world of professional football, lockdown cornerbacks like Darrelle Revis are the most prized of commodities. Here, in the latest Nike Sportswear "ALWAYS ON" video, viewers get a glimpse of the dedication it takes to earn the nickname "Revis Island"— his personal term for smothering a receiver in one-on-one coverage. We see Darrelle doing intricate footwork drills, batting down countless passes, and jogging through the tree-lined streets of New Jersey. And after working out to near exhaustion, he unwinds by playing drums and hitting the streets of New York City's Lower East Side. The video is backed by the track "Island of Greatness," by Jesse Boykins III.

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My new delivery from Nike and like always I show the stuff to all my fans! facebook.com twitter.com

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In celebration of the beautiful game Nike Sportswear teamed up with a talented, South African artist Kronk for their latest collection. This video is a celebration of this collaboration with cameos from Kronk and South African National Team goal keeper, Itumeleng Khune. With South Africa on the brink of hosting the worlds biggest football tournament, we see the country literally bleeding its colours together with a chaotic mascot running through the streets. Half fan, half player, this Vuvuzela wielding character is the mascot from the colourful collection.

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Robot Films' Founder/Director Chris Robinson has unleashed a trio of hilarious short films for Nike's recent 3X3 campaign to be featured on Nike Sportswear's website ( www.nike.com ) which marks the launch of its new Sportswear division. Robinson was one of three directors hand-picked by Nike Sportswear to shoot three, three minute webisodes showcasing the retro cool stylings of Nike's iconic running jacket, the Windrunner. Robinson's Lucky series follows the comic adventures of a struggling production assistant aptly named Lucky who comes to LA following his dream of becoming a music video director. Many of Lucky's adventures are based on situations Robinson himself experienced when he was starting out. "I've been kicking this idea around for a while," says Robinson, who originally conceived of the webisodes as a series of five minute shorts available for download via cell phones on his recently launched Fresh Network site (www.soveryfresh.com). The character always wore retro-stylings, so I thought what better forum to launch this character than utilizing the Nike platform." Lucky sports a classic blue and gray Windrunner throughout the films. In The Roman, Lucky braves wind, rain and the hauling several porta-pottys, one of which hides a 300-pound extra dressed in Roman garb. Featuring a cameo by rapper Ludacris, Oil Me Down, finds our plucky PA confronted with the task of oiling down temperamental plus sized dancers for a music video shoot. Visit Lucky on Nike <b>...</b>

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Showing the Destroyer Jacket from the Nike Sportswear x Music Fest Northwest "Sneak and Destroy" jacket giveaway event in Portland OR back in September 2010.

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Nike Sportswear and Qubic Store partnered up to create a special installation showcasing Nike's Colab collection, as well as a special tribute installation entitled "Flight Of The Underdogs" for the NZL All Whites. This video captures the spirit of the opening reception, where over a hundred VIP guests, friends and football fans came together to celebrate the unveiling of the installations, the beautiful game, and the All Whites by showing off their true colours. Director / Editor: Sean Wallace Producer: Frank Liew / Qubic Store Associate Producer: Nike Sportswear Pacific

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As part of the lead up to the World Basketball Festival, Nike Sportswear is connecting the Five Boroughs of New York City in a celebration of hoops, culture, and its iconic Air Force 1 sneaker. Nike Sportswear has chosen five ambassadors from each of the five boroughs to participate in 1LOVE, a program that includes a online documentary series, a basketball tournament, and a Manhattan block party takeover. Episode 4 of 1LOVE takes you on a trip through Queens with FORMAT: a lifestyle and BMX shop owned by pro BMX rider Nigel Sylvester, along with friends Nigel Sparkes and Jason "Cheech" Hall. Music by: Ready For War Sunny Heights for Band Kamp Productions.

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As part of the lead up to the World Basketball Festival, Nike Sportswear is connecting the Five Boroughs of New York City in a celebration of hoops, culture, and its iconic Air Force 1 sneaker. Nike Sportswear has chosen five ambassadors from each of the five boroughs to participate in 1LOVE, a program that includes a online documentary series, a basketball tournament, and a Manhattan block party takeover. Brooklyn-raised rapper, songwriter and producer Theophilus London kicks it off, as the focus of the first 1LOVE episode, in which he gives a tour of the Brooklyn neighborhood he grew up in and uncovers what makes his borough unique. "Humdrum Town" Courtesy of Green Label Sound www.greenlabelsound.com

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