From NASA Nerd To $100 Million Salesforce Revenue Stream

Kevin Gaither interviews Aaron Ross, Founder of Pebblestorm and author of Predictable Revenue to discover how he turned Salesforce.com into a $100 million sales machine. 00:00 From NASA nerd to $100 million Salesforce Revenue Stream 00:25 Introducing ThisWeekIn Sales 00:58 Your Sales Nightmare? 01:57 How did Aaron Ross become a sales professional? 02:58 "I love shooting guns!" 02:34 Aaron was a NASA programmer at an early age 04:13 How did you develop your outbound call sales process at Salesforce? 05:39 How to feed a starving sales staff with no leads? 06:30 The importance of creating a flow of sales leads with short emails 06:58 "I do not believe in cold calls!" 07:54 Throwing away email assumptions 08:33 Ask for referrals without selling directly, respect authenticity and simplicity 09:11 Top down approach without selling directly, but then what? 09:43 The $100K sales engine. 10:26 "It's a lot easier to start your day with emails in your inbox" 10:56 Don't have your sales people do everything. (What if you could double you success rate?) 11:25 Multitasking is an illusion. Single task and you can be amazing 12:25 You can't dabble in closing. You need to an expert. 13:25 "I can do it all" is a bad idea: outbound and inbound should both be specialized 14:25 The four core roles: outbound, inbound, closers, and account management. 15:04 "Work harder and make more calls" 15:30 Sales isn't ditch digging. 16:45 Doing more of what you done doesn't get results if it's not <b>...</b>
Aaron Ross NASA Pebblestorm Predictable Revenue author salesforce salesforce.com sales cold call pitch interview email voicemail phone call phone SEO startup entrepreneur close closing CTR outbound inbound leads specialization CRM direct sales outside sales top down process tips tricks techniques strategy tactics sales pitch hiring contact linkedin Highrise Rapportive motivation management sales job B2B B2B sales advertising prospect lead gen This Week In







































