
Website! thetickershow.com Subscribe! http Twitter! twitter.com twitter.com Hopefully you are fully recovered from the Halloween shenanigans you've taken part in over the past few days. But, what can all those little bumble-bees, vampires and superheroes teach you about your real estate business? You'd think all those little trick-or-treaters could teach was the importance of hustling. Seriously, all that effort for a fun-size Milkway? But, you'd be mistaken. Here's three things you can learn from trick-or-treaters. Anyone In There We've had too many conversations with Realtors® and mortgage professionals regarding stagnant websites. When those trick-or-treaters are traipsing up and down your block, they're going to be leery of homes that look neglected. A run-down house, with no decorations, no lights on and will... a general creepy vibe is going to turn those little ones running. The same thing holds true for your brand. You want people to know that you're open for business. A website built in 1999, no social media presence and zero online channels with fresh content isn't the right message. Tell A Better Story One of the best parts about Halloween is the scary stories. The most entertaining and compelling a story is the more buy-in you're going to have from your audience. Just like all those great ghost stories, your business needs a story that'll captivate your audience. When it comes to your real estate business you need to constantly be crafting a better story. Make <b>...</b>
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