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Joe Bunner, Director of Sales, Zuberance Zuberance is the leading Brand Advocacy company. The award-winning Zuberance Advocate Platform is a hosted Word of Mouth solution that enables companies to identify and energize Brand Advocates at scale, driving measurable increases in qualified leads, sales, and advocacy. Zuberance customers include leading consumer and business brands worldwide. Headquartered in San Carlos, CA, Zuberance is backed by leading investors including Emergence Capital Partners, Canaan Partners, and Correlation Ventures. Zuberance is a proud member of the Word of Mouth Marketing Association (WOMMA). Information about Zuberance can be found at www.zuberance.com. Follow @Zuberance on Twitter. Video courtesy of coBRANDiT Video shot at WOMMA Summit 2010 Las Vegas, NV | Nov 17 - 19

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The theme for TEDxConstitutionDrive 2010 was "Trust". Trust as both a noun and a verb. In a small venue with about 60 people, we explored different perspectives on trust that went beyond the basic morality and reached into business, technology and neuroscience to arrive at sometimes surprising conclusions. Speakers included: Anant Agrawal, vending frontierman and co-founder of Cantaloupe Systems Paige Craig, entrepreneur and adrenaline-fueled angel investor Paul Zak, neuroscientist also known as Dr. Love Sri Artham, fair trader of Fair Trade USA Barak Kassar, co-founder of Zibkids.com and creative director at Rassak Experience Rebecca Mercuri, leading expert in electronic voting systems (special webconference) Kaitlin McGaw, bluesy vocalist and songwriter Rob Fuggetta, founder of brand advocacy firm Zuberance Colt Briner, Democrasoft VP and accomplished illusionist (special performance) Fran Maier, president of TrustE and co-founder of Match.com Laura Slezinger, managing director of Girls in Tech SF Anneke Jong, Stanford MBA and storyteller extraordinaire John Murray, Director of Cybernetic & Human Systems at SRI International

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Laura Messerschmitt, Senior Marketing Manager at Intuit, discusses how Intuit is leveraging Zuberance's Social Recommendations Service to systematically energize Intuit Advocates at scale.

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www.zuberance.com More than 100 million consumers worldwide are Word of Mouth Advocates, a massive, highly influential, yet under-leveraged sales and marketing force, according to ground-breaking research by Zuberance, the leading online Word of Mouth marketing company

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Founder & CEO of Zuberance, Rob Fuggetta, dicusses his upcoming book, Energize! How to Turn Social Media and Word of Mouth into Sales by Energizing Brand Advocates. Learn more about Energize! at www.energizebook.com. Follow Rob on Twitter @robfuggetta.

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Rob discusses what makes a brand talkable | Come see Rob at Summit 2009. His session is titled: Energizing Norton Advocates, Driving Sales | Go to session: bit.ly

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Typical prospect calls from Zuberance rapper, TChingos

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Do you know who your Brand Advocates are? Kari Bedgood, Director of Marketing and PR for the health club chain, Club One knows. Since Club One started using Zuberance, they've been able to identify their Brand Advocates, passives, and detractors. Focusing on their Brand Advocates, Club One employed Zuberance tools to allow advocates to easily share offers with their friends and families. The health club chain didn't provide any incentives. Their Brand Advocates were just naturally inclined to want to share Club One offers.

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Video by Zuberance highlighting the power of Brand Advocates (people who pro-actively recommend brands without being paid to do so.) Learn how to energize your Advocates to recommend on the social web at www.zuberance.com Video edited by Kristina Hontalas (kristina138@gmail.com)

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Eileen Gittins, Founder & CEO of Blurb, discusses the tremendous impact that working with Zuberance has had on Blurb's marketing efforts.

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Zuberance has shown that brand advocates can be your greatest sales force. But how do you find them and how do you create them? At the event "How to Turn Word of Mouth and Social Media into Sales" in Chicago, Treenah M Kight of NM Incite walks through her company's process of creating an advocate. How good or bad is that advocate? Kight determines that with NM Incite's Brand Advocacy Quotient.

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For so long brands have operated on this model of selling and showing product, explained Avi Savar, Founder of Big Fuel at the Brand Advocacy Series event he co-sponsored with Zuberance at his offices in NYC. Brand Advocates can't be bullied into liking your product. You need to create a relationship with them. That can often come from just having a great product, great customer service, or both. If you want brand Advocates, you need to shift your communications from a "Show me/Sell me" model to a "Help me/Entertain me" model, said Savar. Building a relationship with a customer to turn them into a Brand Advocate is no different than building a relationship with a friend. The best way to create engagement with customers is through social and digital platforms, Savar suggested. Content drives conversation and advocacy. It is a commodity which can be leveraged on behalf of a brand. Audiences are engaged by content especially when delivered in the right context. If you do it right, you can build a relationship with the customer for life, said Savar.

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It's a bird..it's a plane..no, it's BRAND ADVOCATE MAN! Watch the story of how Brand Advocate Man helped a struggling marketer energize her Advocates and drive positive Word of Mouth and sales.

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The theme for TEDxConstitutionDrive 2010 was "Trust". Trust as both a noun and a verb. In a small venue with about 60 people, we explored different perspectives on trust that went beyond the basic morality and reached into business, technology and neuroscience to arrive at sometimes surprising conclusions. Speakers included: Anant Agrawal, vending frontierman and co-founder of Cantaloupe Systems Paige Craig, entrepreneur and adrenaline-fueled angel investor Paul Zak, neuroscientist also known as Dr. Love Sri Artham, fair trader of Fair Trade USA Barak Kassar, co-founder of Zibkids.com and creative director at Rassak Experience Rebecca Mercuri, leading expert in electronic voting systems (special webconference) Kaitlin McGaw, bluesy vocalist and songwriter Rob Fuggetta, founder of brand advocacy firm Zuberance Colt Briner, Democrasoft VP and accomplished illusionist (special performance) Fran Maier, president of TrustE and co-founder of Match.com Laura Slezinger, managing director of Girls in Tech SF Anneke Jong, Stanford MBA and storyteller extraordinaire John Murray, Director of Cybernetic & Human Systems at SRI International

TED tedx tedxevent tedxconstitutiondrive franmaier

The theme for TEDxConstitutionDrive 2010 was "Trust". Trust as both a noun and a verb. In a small venue with about 60 people, we explored different perspectives on trust that went beyond the basic morality and reached into business, technology and neuroscience to arrive at sometimes surprising conclusions. Speakers included: Anant Agrawal, vending frontierman and co-founder of Cantaloupe Systems Paige Craig, entrepreneur and adrenaline-fueled angel investor Paul Zak, neuroscientist also known as Dr. Love Sri Artham, fair trader of Fair Trade USA Barak Kassar, co-founder of Zibkids.com and creative director at Rassak Experience Rebecca Mercuri, leading expert in electronic voting systems (special webconference) Kaitlin McGaw, bluesy vocalist and songwriter Rob Fuggetta, founder of brand advocacy firm Zuberance Colt Briner, Democrasoft VP and accomplished illusionist (special performance) Fran Maier, president of TrustE and co-founder of Match.com Laura Slezinger, managing director of Girls in Tech SF Anneke Jong, Stanford MBA and storyteller extraordinaire John Murray, Director of Cybernetic & Human Systems at SRI International

TED tedx tedxevent tedxconstitutiondrive paulzak

The theme for TEDxConstitutionDrive 2010 was "Trust". Trust as both a noun and a verb. In a small venue with about 60 people, we explored different perspectives on trust that went beyond the basic morality and reached into business, technology and neuroscience to arrive at sometimes surprising conclusions. Speakers included: Anant Agrawal, vending frontierman and co-founder of Cantaloupe Systems Paige Craig, entrepreneur and adrenaline-fueled angel investor Paul Zak, neuroscientist also known as Dr. Love Sri Artham, fair trader of Fair Trade USA Barak Kassar, co-founder of Zibkids.com and creative director at Rassak Experience Rebecca Mercuri, leading expert in electronic voting systems (special webconference) Kaitlin McGaw, bluesy vocalist and songwriter Rob Fuggetta, founder of brand advocacy firm Zuberance Colt Briner, Democrasoft VP and accomplished illusionist (special performance) Fran Maier, president of TrustE and co-founder of Match.com Laura Slezinger, managing director of Girls in Tech SF Anneke Jong, Stanford MBA and storyteller extraordinaire John Murray, Director of Cybernetic & Human Systems at SRI International

TED tedx tedxevent tedxconstitutiondrive paigecraig

The theme for TEDxConstitutionDrive 2010 was "Trust". Trust as both a noun and a verb. In a small venue with about 60 people, we explored different perspectives on trust that went beyond the basic morality and reached into business, technology and neuroscience to arrive at sometimes surprising conclusions. Speakers included: Anant Agrawal, vending frontierman and co-founder of Cantaloupe Systems Paige Craig, entrepreneur and adrenaline-fueled angel investor Paul Zak, neuroscientist also known as Dr. Love Sri Artham, fair trader of Fair Trade USA Barak Kassar, co-founder of Zibkids.com and creative director at Rassak Experience Rebecca Mercuri, leading expert in electronic voting systems (special webconference) Kaitlin McGaw, bluesy vocalist and songwriter Rob Fuggetta, founder of brand advocacy firm Zuberance Colt Briner, Democrasoft VP and accomplished illusionist (special performance) Fran Maier, president of TrustE and co-founder of Match.com Laura Slezinger, managing director of Girls in Tech SF Anneke Jong, Stanford MBA and storyteller extraordinaire John Murray, Director of Cybernetic & Human Systems at SRI International

TED tedx tedxevent tedxconstitutiondrive anantagrawal

The theme for TEDxConstitutionDrive 2010 was "Trust". Trust as both a noun and a verb. In a small venue with about 60 people, we explored different perspectives on trust that went beyond the basic morality and reached into business, technology and neuroscience to arrive at sometimes surprising conclusions. Speakers included: Anant Agrawal, vending frontierman and co-founder of Cantaloupe Systems Paige Craig, entrepreneur and adrenaline-fueled angel investor Paul Zak, neuroscientist also known as Dr. Love Sri Artham, fair trader of Fair Trade USA Barak Kassar, co-founder of Zibkids.com and creative director at Rassak Experience Rebecca Mercuri, leading expert in electronic voting systems (special webconference) Kaitlin McGaw, bluesy vocalist and songwriter Rob Fuggetta, founder of brand advocacy firm Zuberance Colt Briner, Democrasoft VP and accomplished illusionist (special performance) Fran Maier, president of TrustE and co-founder of Match.com Laura Slezinger, managing director of Girls in Tech SF Anneke Jong, Stanford MBA and storyteller extraordinaire John Murray, Director of Cybernetic & Human Systems at SRI International

TED tedx tedxevent tedxconstitutiondrive lauraslezinger

The theme for TEDxConstitutionDrive 2010 was "Trust". Trust as both a noun and a verb. In a small venue with about 60 people, we explored different perspectives on trust that went beyond the basic morality and reached into business, technology and neuroscience to arrive at sometimes surprising conclusions. Speakers included: Anant Agrawal, vending frontierman and co-founder of Cantaloupe Systems Paige Craig, entrepreneur and adrenaline-fueled angel investor Paul Zak, neuroscientist also known as Dr. Love Sri Artham, fair trader of Fair Trade USA Barak Kassar, co-founder of Zibkids.com and creative director at Rassak Experience Rebecca Mercuri, leading expert in electronic voting systems (special webconference) Kaitlin McGaw, bluesy vocalist and songwriter Rob Fuggetta, founder of brand advocacy firm Zuberance Colt Briner, Democrasoft VP and accomplished illusionist (special performance) Fran Maier, president of TrustE and co-founder of Match.com Laura Slezinger, managing director of Girls in Tech SF Anneke Jong, Stanford MBA and storyteller extraordinaire John Murray, Director of Cybernetic & Human Systems at SRI International

TED tedx tedxevent tedxconstitutiondrive rebeccamercuri

The theme for TEDxConstitutionDrive 2010 was "Trust". Trust as both a noun and a verb. In a small venue with about 60 people, we explored different perspectives on trust that went beyond the basic morality and reached into business, technology and neuroscience to arrive at sometimes surprising conclusions. Speakers included: Anant Agrawal, vending frontierman and co-founder of Cantaloupe Systems Paige Craig, entrepreneur and adrenaline-fueled angel investor Paul Zak, neuroscientist also known as Dr. Love Sri Artham, fair trader of Fair Trade USA Barak Kassar, co-founder of Zibkids.com and creative director at Rassak Experience Rebecca Mercuri, leading expert in electronic voting systems (special webconference) Kaitlin McGaw, bluesy vocalist and songwriter Rob Fuggetta, founder of brand advocacy firm Zuberance Colt Briner, Democrasoft VP and accomplished illusionist (special performance) Fran Maier, president of TrustE and co-founder of Match.com Laura Slezinger, managing director of Girls in Tech SF Anneke Jong, Stanford MBA and storyteller extraordinaire John Murray, Director of Cybernetic & Human Systems at SRI International

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At Zuberance's panel event "How to Turn Word of Mouth and Social Media into Sales" we spoke with the attendees and panelists and asked them, "How do you energize word of mouth?" Learn from their advice.

Zuberance Social Media Word of Mouth WOM Marketing

The theme for TEDxConstitutionDrive 2010 was "Trust". Trust as both a noun and a verb. In a small venue with about 60 people, we explored different perspectives on trust that went beyond the basic morality and reached into business, technology and neuroscience to arrive at sometimes surprising conclusions. Speakers included: Anant Agrawal, vending frontierman and co-founder of Cantaloupe Systems Paige Craig, entrepreneur and adrenaline-fueled angel investor Paul Zak, neuroscientist also known as Dr. Love Sri Artham, fair trader of Fair Trade USA Barak Kassar, co-founder of Zibkids.com and creative director at Rassak Experience Rebecca Mercuri, leading expert in electronic voting systems (special webconference) Kaitlin McGaw, bluesy vocalist and songwriter Rob Fuggetta, founder of brand advocacy firm Zuberance Colt Briner, Democrasoft VP and accomplished illusionist (special performance) Fran Maier, president of TrustE and co-founder of Match.com Laura Slezinger, managing director of Girls in Tech SF Anneke Jong, Stanford MBA and storyteller extraordinaire John Murray, Director of Cybernetic & Human Systems at SRI International

TED tedx tedxevent tedxconstitutiondrive annekejong

The theme for TEDxConstitutionDrive 2010 was "Trust". Trust as both a noun and a verb. In a small venue with about 60 people, we explored different perspectives on trust that went beyond the basic morality and reached into business, technology and neuroscience to arrive at sometimes surprising conclusions. Speakers included: Anant Agrawal, vending frontierman and co-founder of Cantaloupe Systems Paige Craig, entrepreneur and adrenaline-fueled angel investor Paul Zak, neuroscientist also known as Dr. Love Sri Artham, fair trader of Fair Trade USA Barak Kassar, co-founder of Zibkids.com and creative director at Rassak Experience Rebecca Mercuri, leading expert in electronic voting systems (special webconference) Kaitlin McGaw, bluesy vocalist and songwriter Rob Fuggetta, founder of brand advocacy firm Zuberance Colt Briner, Democrasoft VP and accomplished illusionist (special performance) Fran Maier, president of TrustE and co-founder of Match.com Laura Slezinger, managing director of Girls in Tech SF Anneke Jong, Stanford MBA and storyteller extraordinaire John Murray, Director of Cybernetic & Human Systems at SRI International

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